Auto Financing Landing Page Redesign
Category
Product Design / Growth
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Redesigning the desktop and mobile acquisition experience for Banco PAN’s auto financing platform to improve lead conversion, clarity, and trust.
About the Project
Banco PAN’s auto financing acquisition channel faced low conversion rates and high drop-offs due to complex financial jargon, unoptimized layouts across screen sizes, and a lack of visual hierarchy.
The objective was to redesign the landing page experience into a seamless, high-converting funnel that clearly communicates credit benefits, simplifies simulator steps, and guides potential buyers toward lead generation.
Vision & Approach
We restructured the entire page architecture around user intent and acquisition goals. By placing a interactive financing calculator above the fold and introducing clear benefit cards, we reduced user effort and created an intuitive path toward credit simulation.
Visual Language
Built on top of a responsive grid system using Montserrat typography and brand-aligned contrast colors (PAN blue and vibrant orange action CTAs) to establish immediate trust and legibility.
Created reusable UI components and consistent card patterns for vehicle catalogs, benefit highlights, and step-by-step application guides, ensuring visual consistency across mobile and desktop devices.
Structured Hierarchy
Re-architected the content flow from top-of-funnel value propositions (low interest rates, flexible installment plans) to middle-of-funnel interactive features like vehicle selection and step-by-step application guides.
Primary CTAs were strategically anchored throughout the page, keeping the next step always accessible without overwhelming the user during their decision-making process.
Componentized for Speed
Designed fully responsive layouts for desktop, tablet, and mobile breakpoints. The modular UI components allowed marketing teams to rapidly run A/B tests on headline copy, CTA variants, and hero banner visuals without breaking layout integrity.
Measurable Business Impact
The optimized landing page delivered significant performance gains in lead generation and customer experience: a +34% increase in completed financing simulations, a +22% improvement in overall landing page lead conversion, and a -18% reduction in page bounce rate.
Clarity Drives Conversion
By translating complex financial terms into transparent visual benefits and streamlining the user journey, this project demonstrated how user-centric design directly impacts business growth and top-line acquisition metrics.
